Thursday, January 7, 2016

Sponsor




Dear store owner, manager, or supporter of cycling,
The Utah Bicycling Club is pleased to announce the Uphill Cycling Series in Utah County and would like to invite your support of our year-round canyon races! 
Our purpose: to increase the popularity of bicycling in Utah County by providing fun, safe events
These events provide a safe option for bicycle racing for all ages, types of bikes and income levels as we have divisions for road bikes, mountain bikes, fat bikes, single speeds, cruisers, trikes, tandem bikes, those pulling kids, kids, etc.  We want all who enjoy riding any type of bicycle to feel welcome, and want to create a feeling of camaraderie among all types of cyclists through this family-friendly atmosphere where not only the serious racer can participate but also casual riders.  We hope to make bicycle racing just as popular as running 5K races has become and attract more people to the sport of cycling.  By creating affordable events the general public can attend regularly.  These will be free club events until we can get enough donors to help us with the costs getting permits to open the event to the general public, purchasing liability insurance for all participants, and closing down the canyons to motor vehicle traffic, which we hope to do by January 2016. 
How our event can help your store:
We hope that our efforts will help bike shops to thrive and bring more business to your stores as well as we use our efforts to bring new customers to your shops through our events. There are several ways our event can bring customers to your doors. 
·         Prize pickup:
One idea for your consideration is through prize pick-up after events at your store.  One of the limitations of a one-way rather than an out and back or loop course is that we need to have the awards and refreshments near the finish line to keep the finish area fun to encourage people to socialize after the race for a few minutes, but carrying some prizes while riding a bike back down to the vehicles near the start is dangerous.   We hope to have a lot of riders still at the finish when slower riders finish to cheer and reward the back end of the group, so having the awards at the top will keep riders there just long enough to accomplish this.  For all prizes too large to fit into a back pocket, we can take them to the starting area afterwards for those who want to wait until the last finisher is done so they can put them in their cars, but for those who rode their bikes to the event or want to continue onto a longer ride and won’t be going back past their cars or are in a hurry to keep riding, we will have slips of paper that winners of prizes can write their phone numbers and addresses on.  After the event I will look to see which sponsor store is the closest to that participant’s home and will deliver the prize to the store and notify the participant that their prize can then be picked up within a reasonable time frame, such as within 1 month.  If for some reason the participant does not pick up their prize within the time frame the store would be welcome to keep the prize or we can pick it up to use for a future prize.
·         Goody bags       
We will have goody bags for each participant and would be happy to also put flyers, coupons, and/or other promotional items such as samples or products that have your store name on them into each bag.  We put the comprehensive flyer "Utah County Bicycling .Blogspot .com" which has a place for a coupon for every bike shop in Utah County as well as room for a few more businesses into each bag, so if you would like to simply tell us what to put on it, that actually saves us a lot of time filling goodie bags so that we don't have to put lots of individual flyers in each bag, so that is the preferred method.  This also saves you from the costs of printing if you are a bike shop owner in Utah County since we pay for the printing of these flyers.  We also deliver these flyers to bike shops, door-to-door to many homes in Utah County, and also pass them out at all bike events in Utah County.
·         Booth at event to promote your store
If the city permits, you are welcome to set up a booth at the start and or finish area to advertise.
How you can support our events:
·         Allowing us to hang up our flyers in your store
·         Referring customers to our flyers
·         Providing prizes for division winners and the drawing
·         Providing refreshments
·         Setting up a free bike repair booth at events
·         Lending race equipment
·         Offering discounts on rental bikes for races
·         Provide volunteers to help with set up, registration, aid stations, timing, awards, and/or clean up
Race equipment needed:
·         Folding table
·         Water thermos coolers
·         Speaker phone
·         Gazebo
·         Finish Line Banner, blow up, or sign
·         Start line banner, blow up, or sign
·         Tear off tags, race bibs, bike number plates
·         Timing devices
·         Etc, etc.
Please contact us at your earliest convenience to discuss possibilities for your sponsorship.  Thank you for any support you are able to provide!  
Mary Ann Nielsen
Uphill Cycling Series Race Director
phone: eight zero one two three one two thousand
utahbicyclingclub at gmail.com
Orem, UT